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IN THIS TOGETHER

(music festival)

Driving engagement and awareness through personal storytelling

At the In This Together Music Festival, Matt Shep served as the MC and collaborated on creating a throughline that consistently brought the message back to mental health awareness. He was invited to host due to his ability to create vulnerable content about the loss of his brother, which deeply resonated with the audience. Matt's heartfelt approach ensured that the festival's message of mental health awareness was powerfully communicated throughout the event.

Strategy and Execution:

  • Utilized personal narratives and artwork to connect deeply with the festival’s audience, aligning the event's thematic focus on mental health with authentic stories.

Combined Results and Significance:

  • Increased engagement and awareness, showcasing the power of personal stories to foster a genuine connection and dialogue around mental health.

Actionable Takeaways:

  • Use personal stories and authentic experiences to enhance thematic relevance and audience connection at events. This approach can significantly amplify the impact and reach of advocacy efforts.

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